Who We Are

First Incentive Travel is a boutique incentive travel agency, increasing people and business performance inspired by worlds most compelling destinations.

We help companies increase overall performance, boost motivation and increase company alignment, through sales incentive and reward programs, corporate meeting & events, corporate retreats and cruises, company cohesion and team building activities, and business clubs programs.

our philosophy

We believe traveling warms the heart, matures the soul and fuels happiness, thereby getting the best out of your teams.

Great experiences enrich our lives, therefore we believe in working respectfully with clients and our industry partners, providing professionalism with a friendly touch, and always challenging ourselves to deliver above and beyond.

Our team

Our tight knit and multi-lingual team consists of experienced industry leaders who have travelled to almost every country on our planet and thereby know which destination suits your needs. Solid leadership means no details are left to chance.

Day-to-day operations and coordination is handled seamlessly by our dedicated Program Managers. Each is well-experienced in the industry and is passionate about negotiating great contracts on your behalf and making their local destination knowledge your advantage.

We all share a deep appreciation for unique travel destinations, local cultures, fine dining, and hospitality done at its best.

Meet our team >>

Our mission

To create personal, inspiring and memorable local experiences that help get the best out of your teams, fulfill your business objectives and drive your company forward.


DOnating 1% turnover to help children in Haiti

There are over 145 million orphaned children around the world who spend an average of over 10 years in a foster home or orphanage. Each day there are over 5,800 new orphans. Every year, over 38,000 children “age out” of the statistics with no family to belong to and no place to call home.
It is estimated that over 12.5 million children are orphaned in the Caribbean and Latin America (Unicef 2008).

As Haiti is one of the poorest countries in the world, CEO Joost de Meijer has committed to support My Neighbor's Children by donating 1% of our annual turnover. 

My Neighbor’s Children is a non-profit organization founded to help the children in need in Haiti.  They do this by supporting and leading programs which provide the basics such as shelter/food/medical care, as well as have a strong focus on providing education to those who cannot afford it on their own.  The need is great in Haiti, as it is now considered to be the poorest country in the world.  My Neighbor’s Children is set up so that it can operate by physically being on the ground on a regular basis, working directly with the children, and making sure that all money is truly spent to serve the mission.  The organization supports several established orphanages and rescue centers, a school, and a private home for special needs boys.

For more information, visit www.nochildhungry.net




Joost was born in the Netherlands and is a hospitality industry veteran having worked in the Netherlands, Germany, United Kingdom, Austria, Croatia, Spain and since November 1997 in the USA. He was named "Member of the Year" at the SITE International Conference 2005. During the IMEX Gala 2015 in Frankfurt, he received the SITE Master Motivator 2015 reward. He was in the International Board of Directors of SITE from January 2007 to December 2010. Joost achieved his CITE (Certified Incentive Travel Executives) Certification in 2007 and the CIS (Certified Incentive Specialist) in 2015. Additionally Joost is an MPI member and received his CMM (Certified Meeting Manager) Certification in 2005. He has also several certifications form CLIA (Cruise Line International Association).

Joost has traveled all over the world with incentive groups and has more than 35 years of experience in organizing incentive programs for small and large companies. He is frequently invited to speak at conferences to share his wealth of experience of the incentive travel industry.



MELANIE SELL, Program Manager

Born and raised in Adelaide, Australia. Melanie received her Bachelor of Business degree in Tourism Management from Adelaide Institute of TAFE. After 2 years in tour wholesaling ventured into hospitality working in 5 star hotels and resorts across many departments including; front office, concierge, sales & marketing and catering over a 10 year span. After moving from Adelaide to Queensland’s Great Barrier Reef she made the decision to broaden her horizons a little further and moved to the United States to embark on new adventures, develop her career and travel. 


Born and raised in Orlando, Florida, Lorissa Fendrich graduated from the University of West Florida in Pensacola, where she also received a women's soccer scholarship. Lorissa has 15 years experience in the Hospitality Industry, gaining her experience with a local hospitality company in Orlando and later with the largest Destination Management Company in Orlando before joining the First Incentive Travel team.

LARA JARDIM, Program Manager

Lara was born and raised in a small island called Madeira, off the coast of Portugal and at the age of 17 she moved to Lisbon to receive her bachelor in Communication studies. After graduating she worked as an intern for one year for the Secretary of Tourism in Madeira as Press Advisor and along her experience there, she decided that she wanted to broad her knowledge in the Tourism and Hospitality Field, which made move again to Lisbon to take a Dual Masters Degree in Hospitality and Tourism Management, in which the first year was in Lisbon, PT and the second year was in Orlando, FL. Shortly after graduating she got a job in a DMC (Destination Management Company) in South Florida and that was the beginning of her adventure in the event industry. Lara has organized many Incentive trips, corporate meetings, conventions and other type of programs which enabled her to gain a lot experience in the field and foresee client’s needs and expectations. She joined the First Incentive Travel Team in 2015 with the same ongoing passion to deliver memorable programs to the clients and to continue to learn with every single challenge.

special Advisor

Wim Butte


Wim has a long career in the airline and travel business, both in Europe and in the USA. He worked in sales and management for several airlines and tour operators before founding his first company Airtrade Holding in the Netherlands. He is the founder of several online travel companies such as Vliegwinkel.nl in the Netherlands, Flugladen.de in Germany and Budgetair.com and Vayama.com in the USA. Wim has a Master of Law degree of Amsterdam University.

ADVISORy board


Guillaume has worked over 30 years for one of Europe's biggest media company Bertelsmann as a Finance Manager, and as Finance Controller Benelux for BMG Rights Management, the youngest major international company in the music industry. BMG is an international music company focused on the management of music publishing and recording rights. 



Ralph is working as CEO over 20 years in the german meeting industry and is member of FME - german meeting and event planners. His company Media Network events works in IT and insurance branches, realizing corporate events and incentives with offices in Cologne and Berlin inbound and outbound.

First Incentive Travel meet our team Mick Devcich de Meijer


Mick is an allround business and marketing consultant living in New York City and has helped major brands and startups with their business and marketing strategy. He co-started Amsterdam based mobile marketing agency MobGen in 2009, and moved to New York in 2011 where he has since worked for Meredith Corporation and branding agency for start-ups Red Antler. Mick has a Masters degree in New Media and Digital Culture from Utrecht University and studied Corporate Communication and Advertising at the Chinese University of Hong Kong. 


Janeche's career spans more than 30 years in the hospitality industry, with special focus on the international markets, including hotel sales and tour guiding in Florida, water park sales in Dubai to heading up international sales & marketing for one of the world's largest theme park operators based in the USA. Most recently she added consular administration at one of the foreign consulates in Miami to her professional experience, and she also volunteers her time at the Florida Aquarium in Tampa, FL.



Fernando is a highly recognized and awarded leader in the Latin American tourism industry with over 39 years of experience in the meeting industry and former member of the SITE international board of directors. Fernando is the sole proprietor of two prestigious companies dedicated to Tourism and specialized in Meetings and Incentive Travel. Avanti Meetings and Incentives a specialized Travel Agency dedicated to the marketing of events and Mundo Editorial, S.A de .C.V. , editing and publishing tools and information media for the industry.